India has been undergoing a lot of marketing and packaging to make it more appealing to the world traveler. All that marketing and packaging helped. Recently, India was rated numero uno in the Oscars of travel industry. The readers travel awards by a British tourism magazine, Conde Nast Traveller.
Why is it, that India was visited more than the more established destinations like New Zealand, Thailand and so on? I know the scenic beauty of Himalayas, the grace of Taj Mahal. But that is not the real reason for the rise of Indian tourism.
1. A holiday in India is cheap: That is the most important reason. Now try comparing renting a small room in a alleyway in Paris with the options available to tourists in Delhi or Bombay! Need I say more?
2. Graveyard tourism: Graveyard tourism accounts for almost 9% of Indian tourism this year. Many Britons travel to India on a sentimental journey to visit the graves of their grandparents or family members. The northern state of Himachal Pradesh is dotted with many European graveyards.
3. Face lift with the Incredible India campaign: The aggressive ad campaign gave a face lift to India. From being the country of snake charmers, it has become a destination with both natural beauty as well as all the modern tourist attractions.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment